The government will launch a new television campaign next month to raise awareness of the measures needed to curb the spread of the coronavirus, government spokesman Stelios Petsas said on Friday.
Speaking to a parliamentary committee discussing legislation on relief measures for victims of Storm Ianos which hit parts of Greece last week, Petsas said the TV spots would be similar to the successful campaign. “Menoume Spiti” was played during the first lockdown.
The campaign will cost two million euros (plus VAT) and will be broadcast by all national television channels. Asked by the opposition why the government chooses to pay for seats instead of choosing a public service campaign, Petsas replied that PSA ads are typically run at inconsistent time intervals, which limits their effectiveness and efficiency.